Analytics Consultant

About Kin + Carta

Want to help build a world that works better for everyone? Kin + Carta is a global digital transformation consultancy that makes a difference to the billions who now work, play, shop, communicate and share online.

Join a global team of curious and diverse minds in connecting people, data and technology to produce amazing experiences for some of the world’s most influential companies. Become a maker, builder or creator as we explore the possibilities of sustainable digital technology, helping clients to rapidly innovate, modernise their systems, enable their teams, and optimise for continued growth.

We focus on tech but we’re a proudly inclusive business with trust and human connection at its heart. People, the planet, and profit matter equally to us which is why we’re a certified B Corporation in the United States and Europe.

The role in a nutshell:

The role of the Analytics Consultant is to support the wider Data & AI Practice in providing consultative services and the ability to manage digital analytics implementations on our clients’ digital estates.

The core responsibilities of the role entail overseeing digital analytics implementation projects and programs of work including, but not limited to:

• Discovery type phases of work to understand current analytics architectures and their resulting data quality
• Specification work to translate business KPIs and metrics into data layer specifications to inform development and tag management activities
• Implementation of digital analytics using a tag manager and configuration of digital analytics software
• Implementation of third party tagging including, digital experience platforms, voice of customer solutions, experimentation platforms and media tags
• Rigorous quality assurance of implementations pre and post-deployment to ensure tracking meets the Kin + Carta data quality standard
• Implementation of consent management platforms to ensure our clients’ compliance with cookie and privacy legislation alongside ethical data collection
• Liaison with analysts to respond to and assist with queries relating to data collection
• Collaboration with experimentation and data engineers on wider projects, maximising the data opportunity for our clients
• Understand Google Analytics 4 reports and prepare explorations on collected data
• Being able to connect Google Analytics 4 with BigQuery and write basic queries on the exported data

What you can expect:

• Dynamic environment with the opportunity to work with cutting-edge technologies and industry-leading experts
• Collaborating closely with diverse teams, fostering continuous learning and professional growth
• Learn from your colleagues and teach them what you know

The type of person we’d like to meet:

• Proficiency in auditing tag management and analytics implementations to identify strengths and weaknesses and recommend prioritised improvements
• Ability to write data layer specifications that will ensure accurate data collection and best practice surfacing of data in analytics tools or usability in activation scenarios and downstream data sets
• Fluency with native Google Tag Manager tags, triggers and variables
• Competence in JavaScript and jQuery to address complex data collection challenges where appropriate
• Ability to configure web analytics software to specification and ensure accurate and consistent data processing and presentation
• Ability to employ factorisation techniques within a tag manager to manage complex implementations and optimise maintenance and performance
• Strong debugging skills using a range of debugging tools to ensure data quality pre and post deployment or to investigate data issues
• Liaison with analysts, experimentation and data engineers to collaborate on projects and draw upon their skills
• Advocacy for data quality standard and help make data collection a center of excellence
• Proficiency in understanding, using and preparing reports and explorations in Google Analytics 4
• Ability to work independently, and, even more importantly, within a team
• Sound organisational skills and ability to manage multiple concurrent activities
• Efficiency in working under tight deadlines
• Independent self-starter approach, prioritizing the question „Why?“ before the question „How?“
• Exceptional listening, written and verbal communication skills to communicate complex data collection challenges in layman’s terms
• In-depth, demonstrable knowledge of data layers, tag management software (Google Tag Manager), web analytics (Google Analytics 4), data quality issues and applications for data are essential.
• Ability to connect Google Analytics 4 with BigQuery and write basic queries on the exported data

Nice to have:

• At all times strive to provide total client satisfaction from discovery through to delivery using processes that continuously focus on improvement
• Drive for Results – Consistently set high standards for performance for self and team, facilitating and driving change effectively

What we offer:

• This is a full-time position that comes with an excellent salary and an opportunity to grow within the company based on demonstrated merit
• Flexible working hours
• Additional health insurance that guarantees fast access to contracted health services
• Our training policy for technical and other skills-related events, courses and certifications
• Hybrid working policy
• Our performance evaluation policy that paves the roadmap of personal career development
• Co-subsidized transportation, parking & sports activities coverage/ Multisport cards
• Refreshments and fruits at our offices
• Self-care program that provides individual and team psychological consultations
• The annual team building that gathers together our offices
• Mini-team buildings and other local company events that run throughout the year

Apply for this role

Whoever you are, wherever you’re from and whoever you love, you’ll find an open door at Kin + Carta. It’s yours to walk through if you’re passionate about building a better world for everyone, and you’re keen to be part of a diverse and inclusive culture that plays to people’s strengths and thrives on togetherness.